“And if the cloud bursts thunder in your ear
You shout but no one seems to hear
And if the band you’re in starts playing different tunes
I’ll see you on the dark side of the moon”
If you stop for a minute and think about all the fancy gadgets that we take for granted each day, the array is truly astounding. We’ve got cel phones with wireless headsets that can connect us to virtually any corner of the world with a voice command. Many of these phones contain microprocessors more powerful than the original computers of the 1960’s. As for computers themselves, there are now ultra-portable netbooks that pack a tremendous amount of computing power into a highly-portable chassis with a long-lasting battery. We have hybrid cars, caller ID, and GPS.
What do all these have in common? Not a single one was “imagined” 50 years ago. No science fiction book or movie ever thought that a portable/personal communication device would be commonplace. Sure, they had flying cars, fancy walkie-talkies, and stain-resistant clothes, but something that we take for granted just never made it into their vision of the future. Maybe it would have killed the plotline of an adventure if the protagonist could whip out a phone and call for help or find a vital piece of data through Google! Then again, it’s more likely that nobody ever realized how vital a personal communication device would be. When it comes right down to it, predicting the future of technology is hugely unreliable. Too bad our government officials aren’t this realistic.
Although it isn’t official, Hawaii’s attempt at predicting the future of high tech (Act 221) has just about seen its last days. For supporters, it’s the death knell for tech in Hawaii. For opponents, it treats a bleeding ulcer that has deprived the state of needed tax revenue. Unfortunately, neither side understands that both economically and practically, using the government to promote this industry was probably a bad idea in the first place. From an economics standpoint, promotion of a single industry over others is both an ineffective and dangerous gamble. This kind of tax credit has not proven to be an effective stimulus and the idea that anyone can pick a winning industry is as ludicrous as thinking that brokers can pick winner stocks.
I’m thinking that we need to be more forward looking. We need to address multiple issues with far-reaching ideas that will meaningfully impact our lives. We don’t need out-of-the-box thinking, we need a new box. What should we do? Invest in transporter technology!
OK, for those of you who didn’t grow up watching Star Trek reruns, the transporter takes an item or person, breaks it up into the component molecules, sends it across a distance, and reassembles it. We would solve commuting, transportation, and even search and rescue problems in a single stroke. We’d make the world smaller and bring new goods to market much faster than was ever imagined. OK, we run the risk of cross-mutation ala “The Fly” and split personalities (see Star Trek TOS ), but imagine the possibilities.
Sure, this is far fetched and it has been demonstrated that the technology is pretty much out of our reach. However, the research that would have to go into developing this technology would certainly spawn many other new and unforeseen benefits. Research, not chips and websites, are the products that a good stimulus effort need to encourage. Every municipality is trying to recreate the Silicon Valley success of the 90’s without realizing that it succeeded because there was a critical mass of smart people in close proximity with Stanford. These people were crammed into a fairly small area and interacted with each other on a regular basis. They shopped in the same stores, ate in the same restaurants, and drank in the same bars. The synergy this created was where the spark for innovation came from. Can this be recreated in Hawaii? I think that it could if we just stop looking for a miracle and start thinking about how new ideas really are generated.
So That's Life? 
Summertime Blues
08/27/2009For over 25 years, the only significance of Summer vacation has been reduced traffic and wondering which Summer program to enroll my daughter into. However, after two semesters of graduate school, the opportunity to let everything academic fall by the wayside was just too tempting. For my regular readers (yes, both of you), I apologize for the hiatus. For the casual readers (yeah, the other three), welcome to my continuing exploration of the modern world.
I was reading a post by Jared Kuroiwa of KGMB about how he planned and implemented a Facebook strategy for increasing traffic on his site. No, he didn’t load up on ads for MLM promises of instant wealth, quick weight loss gimmicks, or swimsuit models. What he did was lay out a plan for building on his existing base of Twitter followers to promote a link on the KGMB site where readers could become a Facebook fan. Just as importantly, he realized that, for many people, use of Twitter and Facebook are mutually exclusive. To address this disconnect, Jared recruited his entire newsroom staff to send requests for their Facebook friends to become “fans” of the KGMB Facebook account.
This might not seem like an especially novel idea since telling your friends and co-workers about things that you like is as old as the proverbial water cooler. However, in the world of social media, the concept of utilizing a network of people to increase traffic to a website is. Most proponents of Twitter, Facebook, etc., will sell their soul for one more Twitter follower or and an additional Facebook friend. In this case, Jared relied on a handful of co-workers to utilize their network of friends and the relationships that they have built to spread the word. In my opinion, this is definitely a more effective strategy.
Now you might be wondering why I’d care about this. There are two reasons, 1) school has just started and I am taking a class on organization communication and 2) I will be participating in a political campaign where social media is going to be utilized. In the coming months, I plan to write about how to effectively communicate a message both within an organization and to the general public. As always, I value any feedback that you can provide.
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